A stark reminder to take care on the roads as Road Safety Grampian launch updated Road Traffic Collisions DVD

Wednesday, 26 August saw Road Safety Grampian, in collaboration with AVC Media Enterprises and Baker Hughes, launch the ground breaking DVD, “Road to Hell” issuing a stark reminder to drivers of all ages to take care on the roads.

Previously delayed due to a court case, the re-worked film will highlight the true consequences and destruction cause by Road Traffic Collisions, focusing on the personal accounts from the people affected by these incidents.

The DVD, funded by Baker Hughes and produced by AVC’s media production team, focuses on the many different ways in which families can be affected by a Road Traffic Collision.

Watch Manager Willie Tocher of Road Safety Grampian said:

“The Road to Hell DVD is a hard hitting film where real people describe their personal experiences caused as a result of Road Traffic Collisions. Road Safety Grampian personnel will use this resource as part of our educational presentations at corporate events, businesses and community groups to reduce the number of people killed or seriously injured on the Northeast roads.”

Baker Hughes funded the production of the DVD, and has been heavily involved from the outset. HSE Manager, Sandra Rae commented:

“Baker Hughes is delighted to sponsor the making of this DVD, and hope that it will help people to understand that it is everyone’s responsibility to drive safely, not just for our own safety but for that of others as well.”

AVC’s media production team created the DVD with the hope that the hard hitting messages it contains will force people to think differently about their driving habits and make a change in their behaviour.

Gavin Gilmour, Programme Editor, commented:

“It became clear early on that this project was going to be very different to anything I had done before. Dealing with such powerful and emotional material obviously had an effect on you, whether it be consciously or subconsciously. It was very emotionally draining, but you realise that this pales in comparison to the trauma these people are going through and it makes it all the more important that we succeed in delivering a powerful DVD that serves justice to their experiences.”

This hard-hitting DVD highlights the real-life consequences caused as the result of Road Traffic Collisions. The DVD will be used as part of the presentations that Road Safety Grampian take to businesses and community groups as part of their continuing campaigns to reduce the number of people killed or seriously injured on the Northeast roads.