Internal Visual Identity
the client
the brief

Aberdeen Sports Village - a premier sport and exercise facility in Scotland- contacted us to reinvigorate its internal branding identity. Since opening in 2009, the current branding throughout the centre had become inconsistent and didn't fully reflect their key message of 'Enjoy, Train Compete.'


Aberdeen Sports Village provide world class opportunities for everyone to enjoy, train and compete in Sport. They have served and motivated a diverse audience - from students and professional athletes to Olympic teams. The new internal identity was required to continue to build the centre’s profile and communicate their expertise and success to all stakeholders.

our solution

We were commissioned to provide a consultative and creative design service to develop an identity that could be used long-term across a wide range of internal signage requirements. Following a detailed discovery phase, our designers crafted a complete set of consistent visuals that reflects the culture at ASV and the wider sporting community. The designs focused on championing the best sporting talent to inspire and motivate surrounding stakeholders and visitors. Our account managers also project managed the full signage installation.